Strategic thinking at AI speed
Your always available, dedicated, AI strategy advisor.
Structured, expert-driven research, extraordinary insights and decision-support in hours not weeks.
What is Aura?
Aura combines years of consulting experience and methodologies with the velocity of AI to provide strategy consulting to anyone that needs it, within hours, at a fraction of the cost of a typical consulting engagement.
How does it work?
Aura is a layer that sits above multiple LLMs, that uses proprietary data and IP to coordinate agents, structure your ask, and provide consultant-grade output to your typical strategy questions.
Is it for me?
If you've ever wanted to know what trends are shaping your industry, what your competitors are doing, or where you should be focusing your strategic efforts — Aura is for you.
What sets Aura apart?
Output is immediately insightful and actionable — investor or board ready materials. Proprietary I5 Insights lets you trace every output from data to insight. No more hallucinations or unverifiable AI claims.
Leaders are caught between two extremes
The gap between generic AI and expensive consulting is where strategic thinking goes to die.
Takes too much time
Traditional consulting takes weeks to months. By the time you get insights, the market has already moved.
Unsure about quality & value
Generic AI tools lack strategic methodology. You get surface-level answers with no source attribution.
Lack of creativity & insights
Limited scenario exploration means blind spots. You evaluate 5 options when you should be exploring 50.
Takes too much time
Traditional consulting takes weeks to months. By the time you get insights, the market has already moved.
Unsure about quality & value
Generic AI tools lack strategic methodology. You get surface-level answers with no source attribution.
Lack of creativity & insights
Limited scenario exploration means blind spots. You evaluate 5 options when you should be exploring 50.
How It Works
Describe your question
Select a module, provide context about your market, company, or question.
AI agents go to work
Specialised AI teams research, analyse, cross-reference, and quality-check.
Receive structured intelligence
Sourced, attributed analysis with insights, implications, and strategic recommendations.
Make better decisions
Every insight traced back to source. Every implication clearly articulated.
What you can do with Aura
6 expert-quality analysis modules, delivered in minutes instead of weeks.
Market Forces
“What forces are pushing or pulling our market — what should we do about them?”
A clear breakdown of what is shaping your industry today, and what might come next. Covering regulations, customer behaviours, new competitors, new technologies, geopolitics and economic pressures — specific to your industry. The outputs focus on insights, strategic 'so-whats' and 1st, 2nd, and 3rd order implications.
- Identify key market forces and trends
- Understand 2nd and 3rd order implications
- Get sourced, attributed insights
- CEOs and founders who need a fast read on where their industry is heading
- Strategy leads refreshing a 3-5 year plan
- Corporate development teams scanning for risks or expansion moves
- Investors trying to understand sector direction
Company Deep Dive
“How strong is this company really? How do we compare?”
A structured review of a specific company — how it makes money, where it wins, where it might be weak, and where its strategy is taking it next.
- Financial performance and positioning
- Strategic direction and competitive moat
- Management quality and governance
- Competitive intelligence teams
- Sales leaders preparing for major accounts
- PE / VC investors evaluating targets
- Executives benchmarking against competitors
- Board members reviewing strategic positioning
Tech Intelligence
“Are there technologies we should care about? And when?”
Tracks new technologies and explains what they mean in practice. What is this tech capable of? Who is building it? Is it hype or real? How soon will it matter to my industry?
- Emerging technology landscape mapping
- Adoption timeline and readiness signals
- Competitive technology positioning
- CTOs and CIOs evaluating new technologies
- Innovation and digital transformation teams
- Corporate venture arms scanning tech landscapes
- Boards trying to understand tech disruption risk
Pattern Analysis
“What trends are forming that others have yet to identify?”
A structured review of the patterns that are forming and where these may be going. Early signs of potential market shifts, consumers and competitors shifting behaviour, emerging business models.
- Cross-company pattern analysis
- Performance driver identification
- Early market shift detection
- Innovation leads looking for emerging signals
- Product teams spotting shifts in customer behaviour
- Strategy teams identifying long-term themes
- Consultants building evidence-based insights
Playing Fields
“Where should we look to compete?”
Helps you decide where to compete — not just how. Analysis of potential playing fields to identify key competitive arenas, strategic positions, and market opportunities. Attractive market spaces, underserved segments, crowded 'red-ocean' spaces, and strategic positions you could own.
- Opportunity space mapping
- Competitive position analysis
- Strategic arena identification
- CEOs choosing growth priorities
- Strategy teams evaluating new markets
- Entrepreneurs deciding where to enter
- PE firms considering sector plays
- Business unit leaders assessing expansion
Deep Competitor Analysis
“Who are we really competing against — and how do we win?”
Comprehensive competitor profiling across multiple dimensions — strategy, capabilities, market position, and vulnerabilities. Understand not just who your competitors are, but where they're heading and how to outmanoeuvre them.
- Deep competitor profiling
- Strategic framework application
- Competitive vulnerability mapping
- Strategy teams benchmarking competitors
- Business development mapping the competitive landscape
- Executives preparing for board or investor presentations
What you can do with Aura
6 expert-quality analysis modules, delivered in minutes instead of weeks.
Market Forces
“What forces are pushing or pulling our market — what should we do about them?”
A clear breakdown of what is shaping your industry today, and what might come next. Covering regulations, customer behaviours, new competitors, new technologies, geopolitics and economic pressures — specific to your industry. The outputs focus on insights, strategic 'so-whats' and 1st, 2nd, and 3rd order implications.
Key capabilities
- Identify key market forces and trends
- Understand 2nd and 3rd order implications
- Get sourced, attributed insights
Who is this for?
- CEOs and founders who need a fast read on where their industry is heading
- Strategy leads refreshing a 3-5 year plan
- Corporate development teams scanning for risks or expansion moves
- Investors trying to understand sector direction
What you get
Comprehensive PESTLE analysis identifying market dynamics, competitive pressures, and strategic implications.
Delivered in under an hour with full source attribution.
Not a black box
Every conclusion, fully traceable
AI that you can't verify is AI you can't trust. Aura's intelligence provenance system lets you trace any strategic recommendation back through the reasoning chain to the original source — with exact quotes and page numbers.
Source Attribution
Every fact is linked to the original source document — news, research, regulatory filings — with reliability ratings.
Reasoning Chain
See exactly how facts became insights, how insights revealed implications, and how implications shaped recommendations.
Full Provenance
Click any conclusion and walk the chain backwards. Challenge the reasoning. Verify the evidence. Trust the output.
See what Aura delivers
Structured, sourced strategic intelligence — not generic AI summaries.
Market Forces
Global Market Forces: Advisory & Consulting
Executive Summary
The advisory and consulting industry is undergoing a fundamental transformation driven by the convergence of AI capabilities, shifting client expectations, and regulatory evolution. Our analysis identifies 23 significant market forces across PESTLE categories, with technology and economic forces showing the highest impact scores.
Key Findings
Generative AI Disruption
Large language models are automating 40-60% of traditional consulting deliverables, forcing firms to redefine their value proposition from knowledge delivery to strategic judgment.
Consulting Spend Rationalisation
CFOs are demanding measurable ROI from consulting engagements. The era of open-ended strategy retainers is ending as AI alternatives demonstrate comparable quality at 10-20% of the cost.
Democratisation of Strategic Thinking
AI tools are enabling mid-market companies to access strategic analysis previously available only to large enterprises with consulting budgets.
Company Deep Dive
Company Deep Dive: Stripe Inc.
Executive Summary
Stripe has consolidated its position as the dominant payments infrastructure provider, processing over $1T in annual volume. However, increasing competition from vertical-specific fintech players and regulatory headwinds in key markets create strategic inflection points that demand attention.
Key Findings
Revenue Diversification
Stripe's revenue mix is shifting from pure transaction fees (68%) to platform services including Billing, Atlas, and Treasury. This SaaS-like revenue now represents 32% of total revenue, up from 12% in 2023.
Enterprise Market Penetration
Large enterprise adoption accelerated with 40% of Fortune 500 now using Stripe for at least one product, driven by the Connect platform and custom solutions.
Vertical Fintech Pressure
Specialised fintech players (Shopify Payments, Toast, Mindbody) are capturing volume in verticals where embedded payments offer superior UX.
Tech Intelligence
Tech Intelligence: AI Agents in Enterprise
Executive Summary
Enterprise AI agent adoption is accelerating faster than any previous technology wave, with 67% of Fortune 500 companies running agent pilots. The shift from single-model inference to multi-agent orchestration creates both opportunities and infrastructure challenges.
Key Findings
Multi-Agent Orchestration
The shift from single LLM calls to orchestrated multi-agent systems is the defining trend. Companies deploying agent teams report 3-5x improvement in output quality compared to single-agent approaches.
Agent Memory & State
Persistent memory and context management have emerged as the critical bottleneck. Solutions like vector databases and specialised agent frameworks are seeing 400% YoY adoption growth.
Vertical Agent Specialisation
Horizontal agent platforms are losing ground to vertically-specialised agents in legal, finance, and healthcare where domain expertise and compliance requirements create moats.
Why Aura, not ChatGPT or McKinsey
Proven Methodology
30 years of strategic IP encoded into AI workflows.
Multi-Agent AI
Specialised teams research, analyse, review, and synthesise.
I5 Insights Traceability
Trace every output from data to insight. No hallucinations, no unverifiable claims.
Board-Ready Output
Immediately actionable, investor or board ready — not another 20-page report.
Always-On
24/7 strategic intelligence, not periodic consulting.
Continuously Improving
As AI advances, your strategic capabilities improve automatically.
What people are saying
Early validation
“Great concept.”
“This makes sense and would be used by our teams at Walmart.”
“The concept makes sense as you clearly quantify what problem you're solving.”
Simple, transparent pricing
Aura
For individual strategists
- All live analysis modules
- Source-attributed insights
- Export reports (PDF, Word, Markdown)
- Included credit allocation
Free trial available
Aura Team
For growing teams
- Everything in Aura
- Team collaboration & sharing
- Organisation-level scoping
- Priority processing
- 5 seat minimum
Aura Team+
For enterprise strategy
- Everything in Aura Team
- Custom analysis workflows
- Dedicated account support
- Advanced admin controls
- 5 seat minimum
Ready to supercharge your strategic thinking?
10x faster insights. 10x better decisions. Same brilliant you.